About Us | Blueland
Who We Are
our mission
Build a movement for a cleaner, healthier planet.
Founding Story
When I first became a mom, I was horrified to learn that microplastics are found in almost everything—including the water I was mixing with my son’s baby formula.
I wanted to reduce my family’s plastic footprint, but it felt nearly impossible to find household products that didn’t come packaged in plastic, actually worked, and fit into the reality of life with a newborn. So I decided to build a better option—and Blueland was born.
We’re reimagining everyday cleaning essentials so you don’t have to choose between what’s safe for your family, better for the planet, and proven to work.
So far, we’ve helped divert over 1 billion plastic cleaning bottles from landfills and oceans—and we’re just getting started.
Sarah Paiji Yoo
Co-Founder + CEO
Our Values
What started as one mom’s determination has grown into an incredible team of people united by shared values - shaping how we build, collaborate, and push for change every day.
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START WITH WHY
Create solutions that put people and planet first.
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MOVE MOUNTAINS
Do the work everyone else thinks is impossible.
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GO FARTHER TOGETHER
Champion people, both internally and externally, to create a more equitable planet.
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MAKE WAVES
Incite progress in our industry and individuals to make more sustainable choices.
Team Blueland
Blueland is more than products — it’s a team of passionate people committed to reimagining what’s possible. We believe meaningful change happens when talented, values-aligned individuals come together with shared purpose and accountability. As a Certified B Corp, we’re committed to building a company that’s as thoughtful about its people and impact as it is about performance.